PROFILE / Magnolia Dogpatch
In the Neighborhood: Magnolia Dogpatch, as redesigned by ROY
It being December, Panafold went down the street for San Francisco food and local craft beer at Magnolia Dogpatch. We exchanged some presents to accompany Magnolia’s seasonal ale and root beer. Although the team agreed on a strict gift budget, hand-woven wrapping paper and 3D printed creations were priceless. (Below, Bianca’s wrapping on Jorge’s box and Wut examining Yutian’s creation at Magnolia Dogpatch.)
We also wanted to check out Magnolia’s redesign because it Hannah Collins. Now known as ROY, her studio has designed the interiors of several restaurants ranging from Instagram-favorites Media Noche, The Riddler, Birba to the modern Italian pop of A Mano and Mission classic, Beretta. Some might argue that modern San Francisco restaurant aesthetics have, in part, been defined by ROY and Hannah’s former project, Hannah Collins Designs.
Panafold spoke with Hannah a while back and she reflected on work life. One of her jobs is to make sure the firm has enough projects, and a goal is to constantly improve the quality of the work. We remember how she defined success as feeling happy, enriched and content—to be constantly learning and feeling challenged. She told us that as a co-founder in a family-run business, she also wanted to provide that for her employees, too.
One of the firm’s values reads: “We believe gathering and sharing a meal is a fundamental part of being human and a catalyst for positive change in how we live and thrive in our communities.” Another extension of that mindset is achieving empathy and understanding for clients. To us, it was clear that at a space like Magnolia the empathy, understanding and knowing how to work around budgetary constraints arose in a genuine way, because the co-founders grew up and worked in the restaurant business.
Although newly remodeled, Magnolia Dogpatch retains its gritty feel. Hannah writes (http://thisisroy.com/magnolia) that for this project, “We used botanicals, graphic patterns and bold brass details to unite the spaces. It was important to us to keep certain relics of the past space that people loved and identified with as part of the brand, and to try to work them into a new brand and entity that people would also embrace.” It’s an irreverent, noisy and lively site to kick off the season.
Magnolia Dogpatch is located on Third Street between the Museum of Craft and Design and the fabulous Ice Cream Shop, Mr. and Mrs. Miscellaneous. Visit Panafold’s office on the next block at 2325 Third St., Suite #425.